Viewer: Putting Vets and Brands in the Picture
Viewer from Insights provides unique benefits for both veterinary practices and veterinary product manufacturers.
Data on manufacturer brand sales into vets is available through established sources. But this is not the whole picture – the more useful data is on sales out of vets.
Product Manufacturing and Marketing
For the manufacturer, the aggregated data relating to their brand enables the brand management team to build and maintain a competitive advantage – being fully in the picture with sales-out data enabling them to plan production better, to implement tactical promotions, and to help the sales force identify key / potential accounts better.
Viewer: Working with Veterinary Practices
For the vet, this data shows which products are being prescribed, how frequently and in what volumes. Having the full picture enables the vet to measure profitability and take actions to increase profitable sales and to rationalise inventory. In the current harsh trading conditions, this management data can be pivotal in helping the vet’s long-term business potential.
Viewer. Putting vets and brands in the picture.
Please contact us for more information.
