Although Insights work in the medical, veterinary and animal healthcare markets, our CRM system is tailored to meet your needs, so our systems will work in all markets.

CRM Benefits

The benefits of Vision CRM from Insights include:

• Up to date knowledge as because data is shared, whether people are in the office or working in the field, the systems is updated.
• Timing is crucial in sales and our system allows you to plan customer contacts based on true business intelligence. Better timings leads to increased sales.
• You make better decisions because the data held in our systems provides more of the right information – that means you can contact customers with the right products at the right time. In turn, that increases the likelihood of customers buying from you. Easy identification of profitable customers. Selling more to those customers and working with other customers so they become profitable will lead to increased revenue and increased profit.
• Vision CRM supports targeted marking, which reduces marketing costs through reducing unnecessary activity and wasted materials.
• Increased customer retention. It’s more cost effective to retain a customer than to find a new one and Vision can help you improve retention.

We already have a number of clients using Vision. Our system will support smaller organisations (5 users) and larger organisations (hundreds of users). You could join us and our customers who achieve the benefits listed above and more.

For more information, download the brochure or contact us to arrange a demonstration.

Tailored to Meet Customer Needs

Many CRM systems can show you that orders for a particular product have declined and with a little time available many systems will also allow you to run a report to show which customers have ordered that product recently. What you really need to know though, is whether a customer ordering less is normal or part of a trend that means you need to take action. Has the customer swapped to a different supplier? Is the product no longer suitable? Is the decline part of a normal ordering pattern for that customer? Of course, good sales people will know the answers to those questions, but will they spot declines before it’s too late?

When Vision is implemented in your organisation we help you work out the key questions that will deliver the right information to you. Then you can make the right decision – true business intelligence.

You may decide a sales visit is required and Vision also allows the results of the sales call to be updated in the field – no more waiting for results!

You can review three of the many Vision screens here, showing how Insights CRM tools allow the sales force to see results directly on their laptops as well as in their office:

• Example 1: Clients who have stopped purchasing
• Example 2: Appointments by category
• Example 3: Visit report

If you’d like to see a fully working version of Vision CRM, contact us today and we can arrange a demo.

Performance can be measured. It’s about efficiency and effectiveness, doing the right things well and in business that includes selling to satisfied customers. Sales data analysis is part of ensuring that your customers stay satisfied as you sell the right products and services to them. But if you don’t analyse your sales data, then you’re missing opportunities to not only sell more, but also to satisfy your customers more.

Insights

Veterinary Insights was formed in 1996 to help the animal health and veterinary industry use sales data properly. We have data analysis skills and experience in your industry and we’ve found that sales people often don’t know how to analyse data well (typically they have very different skills). Yet good analysis of sales data can lead to better targeted marketing and sales activity, which can lead to more sales and improved performance.

Working in the Animal Healthcare Industry

Working together we can help analyse data and produce information – because using sales data in the right way can lead to true business intelligence.

How do you define what is good or bad (particularly in terms of sales territory)? And once defined how do you persuade people that these are the ‘right’ numbers? Many people are busy creating their own numbers and measuring performance against them – often because they don’t agree with or don’t understand the ‘right’ numbers being used. That’s bad for performance.

Whether you use Vision – our CRM solution – or whether you just need help to analyse and interpret your sales data, Insights can help.

With clients ranging from SME (a few employees) to global (many thousand employees) we can help you understand what’s really happening outside your organisation in the sales field.

BI for Decision Making

The aim of business intelligence is to support decision making. Of course there’s an emotional element to making every decisions but using the right intelligence (data which has been turned in to information) can help people make better decisions. BI is gained through analysing an organisation’s own data, sometimes by analysing competitor data and if possible researching the wider environment the business operates in and gaining data from there too. All this data is then analysed so that it becomes useful information.

BI can then be used to inform decisions being made. For example:

• how much of a product should be produced
• how accurate sales forecasting has been

But perhaps more interestingly, BI can help to answer questions such as:

• if production is switched from one product to another – would revenue increase
• what are products actually being used for
• is our market share growing at the same rate as the market

Bi can also be used to spot unusual behaviour and so perhaps exploit an opportunity.

Animal Healthcare Industry BI

If you work in the animal healthcare industry, where can you find the data you need for business intelligence? Better still ask yourself how useful it would be if you could have true business intelligence delivered to you every month. That’s what Vision from Insights can deliver.

If you work in the animal healthcare industry (either as a vet, in a veterinary practice, or you’re a supplier) then sign up for VI Data, the unique industry data publication from Insights, today. It’s the first step to gaining business intelligence and and competitive edge.

That’s why we say Insights: data that means business

Insights CRM are experts in making intelligent use of your customer relationship management (CRM) and sales information data.

Insights started in 1996, in France as DBM SARL (Data Business and Marketing), growing into the UK market when Veterinary Insights was established.

In this CRM blog we intend to share insights into what we do and the industries we work in. We’ll explore our products (Vision and Viewer) as well providing sales information and CRM help and advice.

We’ll cover the basics:

• what is customer relationship management
• why does CRM matter
• how can data be collected
• what sales information is needed to evaluate the customer experience
• how can Vision help deliver better results

The Insights blog will also provide in-depth explanations of how to use the sales information you’ve collected to improve results and tutorials in Vision and Viewer.

The Insights team members deliver benefits to clients through their broad knowledge of the medical, veterinary and healthcare industries, coupled with expertise in databases as well market research. We collect and analyse data to help clients understand results and exploit trends. We then work with clients to improve sales and marketing performance. Our in-depth experience means we understand our clients business and what can be achieved.

This blog will explain how individuals’ skills and expertise can help drive improved results – both the Insights team helping you and your own sales and marketing teams helping your customers.

Your customer is at the centre of everything we do for you – if you understand your customers’ experiences and can interpret the data collected then you’ll have information. That means Insights can help you: data that means business.